The assignment significantly guided us to maintain continuity with the original logo, which has already established itself in business circles around the world, while keeping it highly visible among the logos of other foreign offices with a similar mission as CzechTrade. For this reason, we took an evolutionary approach that builds on existing key elements while maintaining good recognition. A facelift can sometimes be a compromise, despite this it is also a good tool for generational linking between versions and this is key to creating a functional transition of the whole visual identity. The entire creative process and subsequent development of the selected solution was carried out in close collaboration with the client. The client provided us with continuous feedback, this allowed us to fit everything well to their routine needs and any special applications.